Passionate language learners
Everyone currently working at steelecht has lived in more than one country. All of us are also fluent in more than just our mother tongue. We know what it means to learn a foreign language – what works, what doesn’t, and why a solution like StoryPlanet is desperately needed on the market.
We are story junkies. We read, listen to and watch stories every chance we get and love to get into discussions about them. We know the power of a good story to transport us into new worlds, open our minds to new perspectives and, yes, help us learn new languages. We′ve done it. It works. Avid readers learn faster, deeper and more sustainably than those who don′t. It′s obvious why, isn′t it? You not only expose yourself to masses of vocabulary and language structure, you also let your defenses fall, and all that language pours directly into your fertile subconscious to take root and grow.
Passionate language teachers
There are three certified English teachers on our core team. Our joint experience fuels the development of the StoryPlanet concept and methodology. And just to make sure we don′t lose touch with the hands-on practice of teaching, we′ve all started offering courses again: context-based and immersive. It also gives us the opportunity to test various StoryPlanet learning tenets. If you live or work in Offenbach, check out our current course offerings here: www.ofcourse.city
This has to do with the nature of steelecht′s core business – international communication. Whether writing stories, voice-overs, press releases, lyrics, adcopy or social media posts...we know good storytelling. Some of us are also published writers, eager to explore new ways to reach new audiences. In fact, this was the spark that led to the original idea for StoryPlanet.
steelecht founder David P. Steel has been working in the field of marketing for over 20 years: as a writer, editor, translator and media producer, and increasingly as a strategic consultant for the company′s many clients. We love the process of thoroughly understanding a wide range of target groups in order to develop highly differentiated communication across all relevant media. This experience and passion also drives the development of StoryPlanet as it grows from being an idea, to becoming a brand with a range of interrelated products.
Editing is a core competence at steelecht. Everyday, we are editing texts and translations for our clients. We edit texts that others have written, but we also check over each other′s work on a regular basis – it is a best practice we have been following ever since the company was founded in 2005. This level of editorial dedication sets us apart as a service provider, but also ideally positions us to cover many of the tasks associated with StoryPlanet: editing reviews, setting up guidelines for text submissions, coaching writers, constantly optimizing our own marketing texts, repurposing presentations, fine-tuning our positioning, the list goes on...
One of the basic tenets of StoryPlanet is that you will learn a foreign language faster and more confidently if you can get translations of anything you don′t understand into your own language. Many language learning methods which were popular in the 20th century would disapprove of the use of translation as an instruction tool. We think it′s time to review this stance. Our own experience as successful language learners – and translators – is proof to the contrary. Recent studies argue that translation can indeed be a very effective aide in language instruction.
Two steelecht employees are also booksellers. One even works part-time in a local book store. They bring in key competences to the StoryPlanet project: they know books, how to review them, how to categorize them by genre, and how to help customers find the book they are looking for. We also recognize the important role of booksellers for a reading society and strive to include them as partners in the development of StoryPlanet wherever possible.
Qualified coders have the luxury of being able to pick and choose where they invest their talents. Our programmers have worked for major companies and institutes on complex and demanding projects that helped them hone their skills, but did not necessarily spark their passion. steelecht and the StoryPlanet project offer a stimulating platform for programmers to develop a new technology with exciting potential for growth. Yes, StoryPlanet is growing, too, so if you speak code and are looking for a new job, let’s talk.
> Contact us to find out more